Food+Recipes

Food Industry Spends 2 Billion Dollars per Year to Brainwash Your Children (and Grandchildren)

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Childhood obesity and weight related health issues are the biggest they have ever been, yet most politicians turn a blind eye.

Anna Lappe is an author who is standing up to the food industry giants and exposes shady tactics of the food industry. She takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens, and discusses it in this great TED Talk:

According to the Federal Trade Commission, food makers spend some $1.6 billion annually to reach children through the traditional media as well the Internet, in-store advertising, and sweepstakes. An article published in 2006 in the Journal of Public Health Policy puts the number as high as $10 billion annually. The bulk of these ads are for unhealthy products high in calories, sugar, fat, and sodium. Promotions often use cartoon characters or free giveaways to entice kids into the junk food fold. On TV alone, the average child sees about 5,500 food commercials a year (or about 15 per day) that advertise high-sugar breakfast cereals, fast food, soft drinks, candy, and snacks, according to the Yale Rudd Center for Food Policy and Obesity. Compare that to the fewer than 100 TV ads per year kids see for healthy foods like fruits, veggies, and bottled water. (source)

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